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The Evian Group at IMD
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The Evian Group at IMD : ウィキペディア英語版
The Evian Group at IMD
(The Evian Group@IMD ) is an international coalition of corporate, government and opinion leaders, committed to fostering an open, inclusive, equitable and sustainable global market economy in a rules-based multilateral framework.
(Agenda & Events )
(BRICS Conference - Brazil: What Next? - October 7, 2014 - IMD, Lausanne )
==History and mission==

The Evian Group was founded at an international meeting of trade policy makers and policy thinkers convened at the Hotel Royal in Evian-les-Bains (on the French side of Lake Geneva) – hence the name of the Group – in April 1995.
1995 was the year the WTO was founded and corresponded to the early phases of the current era of globalisation. The participants of the meeting recognised that globalisation is not an irreversible force, that nationalism, populism and protectionism require constant vigilance, and that trade is the most fundamental driving force and barometer of globalisation.
In 1997 the founder of The Evian Group, Jean-Pierre Lehmann, joined the Faculty of IMD as professor of International Political Economy. Though The Evian Group remains a separate legal entity, its close integration with IMD resulted in it adopting the name The Evian Group at IMD.
The Evian Group at IMD has been described as a “birthplace of ideas” and in its diverse activities draws on the collective wisdom and experience of its members, its Brains Trust, and associates to provide greater knowledge, vision and direction in meeting the economic and social challenges of the 21st century. The Evian Group at IMD has also been described as a “bridge between North and South”; in its diverse activities it seeks to reduce the “trust deficit” that has been an increasingly prominent feature of the early 21st century between “developed” and “developing” countries. Greater transparency in trade can foster better understanding and more dynamic relations. In light of its many activities and its extensive network in South and East Asia, The Evian Group at IMD has also been described as a “bridge between East and West”.
The Evian Group at IMD has also become deeply committed to the Arab Region and has in recent years developed more work, networks and institutional alliances in Sub-Saharan Africa. In the next few years The Evian Group at IMD will consolidate its activities and networks in Latin America.
The Evian Group at IMD is deeply concerned about the short-termism that seems to predominate in business and policy circles. It fears that insufficient attention is paid to future generations. Since 2000 it has become very committed to engaging the next generations, both through engagement in mainstream Evian activities and through the creation of OWI – Open World Initiative. Hence it also seeks to act as a bridge between generations! It is strongly engaged in working with the next generation of leaders and with youth, because it is convinced that if youth does not have hope in the 21st century, there will be no hope for the 21st century.
The Evian Group at IMD adheres to the view that poverty, inequality, injustice and intolerance are the key moral issues of the 21st century, as slavery was in the 19th and fascism in the 20th. It believes that a market economy, founded on responsible capitalism, combining the critical role of government in providing public goods, a strong ethical base of good governance, and free enterprise are the best means for generating growth, employment, empowerment and enrichment in terms of both wealth and welfare.
The Evian Group at IMD strongly believes in the benefits that globalisation can provide to humanity. For that to occur, however, globalisation must be inclusive, equitable, sustainable and robust. Globalisation as it has been developing currently is badly off track on all of these key areas. As Kofi Annan stated, “globalisation must be for everyone or it will be for no-one”.

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